Become a Dealer

Thank you for your interest in becoming an Ariens Company dealer. Please complete the following form to receive additional information on our dealer program, both domestic and international. A member of our team will connect with you shortly to help answer any questions and learn more about how your goals may align with ours. We're looking forward to making you a part of the Ariens family.

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  • Brands of Interest

Become an Ariens Company Dealer

Thank you for your interest in the Ariens Company. For more than 80 years, we’ve worked to manufacture products with a drive for quality and respect for our customers.

Yet, we haven't done it alone. Ariens' network of independent power equipment dealers worldwide have serviced our equipment from the beginning and are key to keeping products running at peak performance.

We invite you to become a part of the legendary performance, durability, and service that we pride ourselves on. In working to keep our equipment tougher than the elements, our dealers share the same primary goal as Ariens - to astound and foster long term customers that stick around from generation to generation.

If you are interested in becoming a part of the Ariens family, please fill out the New Dealer Inquiry Form.

Why Ariens

  • Programs for dealers of all types, sizes and locations.
  • Chore, consumer, prosumer and commercial products.
  • Dealer support before, during, and after the sale.
  • Purchase direct not through distribution.

The Dealer Promise

Create an astounding experience at every touch point.


  1. Knowledgeable, passionate, enthusiastic support and sales staff.
  2. Fanatical to always provide a positive customer experience.
  3. Accessible, clean, and bright facilities.
  4. Seasonally and adequately stocked and displayed product that meets the needs of the community demographics.
  5. Merchandised displays utilizing POP dealer support collateral.
  6. Dealers agree to display appropriate indoor and outdoor signage identifying the location as an authorized dealer for Ariens and Gravely products.

    Brand Commitment

  1. Dealers embrace both Ariens and Gravely Brands in their product offering.
  2. #1 supplier of choice within the dealership.

    After Sales Support

  1. Astound all customers of Ariens and Gravely Branded products regardless of where they purchased their product with timely service and parts support.
  2. Dealer participation in service schools and Regional training.
  3. Dealers must stock an acceptable level of parts to support Ariens and Gravely Brands.

    Product Registration

  1. Dealer must register product within 10 days of the date of sale.
  2. Dealer must have a 100% product registration performance on all Ariens and Gravely products sold.
  3. Dealers are encouraged to utilize business system product registration.


  1. Dealers agree to maintain dealer customized information on Ariens and Gravely dealer PowerChord websites.
  2. Independently maintained dealer web pages will prominently feature Ariens and Gravely Brands, logos and product images.
  3. Dealer will strive to embrace social media opportunities within their community
  4. Fully utilizing Ariens Dealer Extranet and all electronic media support from the Ariens Company.
  5. Dealers are equipped with resources to meet the needs of changing technology.


  1. Provide the ultimate customer experience that motivates customers to positively share their experience with Ariens and Gravely brands.
  2. Commitment to long-term market share growth along with increased brand recognition and awareness of Ariens and Gravely.